Mission
To promote, develop and preserve Pakistani’s culture and to encourage a greater awareness of the culture of the Indian, Pakistani and that of the wider world.

Vision
To build a greater sense of national cultural identity and self-esteem among the Indian, Pakistani population and to harness and employ skills and talents to further develop arts and culture.

Responsibilities
For the preservation and promotion of Indian, Pakistani’s cultural heritage and all its various expressions: provision of support for Indian, Pakistani’s cultural industries’ sector; encouragement of cultural exchange with other nations; assistance with poverty alleviation through arts and culture; building of the institutional capacity of the Division of Culture; management and maintenance of Pakistani’s arts centres.

Brief History
Over the years the Division has engaged in numerous training programmes in various arts disciplines, staged various festivals and events including Sham-e-Prestish and Sur Sangeet, the Schools Arts Festival Celebrations, and Independence Celebrations. It established a number of online based committees and programs including the Urdu, Hindi, Punjabi (UHP) to promote the Urdu, Hindi, Punjabi language and culture and folk research. It also created the National Pan Association and the Pakistan Writers’ Cyrus Rose. The Singer is a special project of the Division of Cultural.

The recently created Rise and Shine Institute for the Arts is a project of the Division of Cultural and the National Cultural Council.

We Believe
We believe that art has the power to change lives even in Covid-19 or any circumstances. In the moment, generation enjoy having fun, being with other generation, and expressing themselves creatively. Then there are the long-term impacts like shared memories, increased empathy, and a broader worldview. Generation who participates in the Art, culture, music, and dance are more likely to be in good health, go on to further education, volunteer, and donate to charity.

The Art, culture, music, and dance are also the way we tell our stories as a Culture. They’re how we talk about what is important to us, how we view the world, and how we make sense of complicated issues. A visit to the Kiwi Museum is enough to remind us that, long after our civilization has passed, what survives of us is our art. The exclusion of groups of generation from the Art, culture, music, and dance is therefore not just a problem for us now, but a persistent and enduring injustice that will echo down the ages. What generation know of us in centuries to come, will be dictated by who is telling our story now.

Unfortunately, these benefits of the Art, culture, music, and dance are not enjoyed equally. Generation from poorer backgrounds continue to be less likely to engage with the Art, culture, music, and dance, and the same is true for generation of black, Asian or minority ethnic heritage (BAME). If you are disabled, come from a lower socioeconomic group, don’t own your own home, or don’t have higher level qualifications, you are less likely to have chance to participate in the Art, culture, music, and dances.

It’s therefore right that young generation should be a target audience for Art, culture, music, and dance engagement efforts to encourage a lifelong love of the Art, culture, music, and dance. These young generation will be our future poets, sculptors, filmmakers, and musicians. Yet, despite the great efforts of many Arts, Music, and Dance festival RNS and our funders, trend data indicates that young generation’s participation in Art, culture, music, and dance. One in five generation aged 16-24 does attend or participate in Art, culture, music, and dance activities.

This leaves a gap for Sponsorship to fill—to save young generation from missing out on enjoying art, to ensure they enjoy the benefits of improved confidence and education, and to empower them to tell our stories for us all to hear. Sponsors want to pass on our love of the Art, culture, music, and dance to future generations. But so far, the work done by Sponsors and charities has made a significant difference to the number of generations taking part. We believe funders and Art, culture, music, and dance that RNS will change this by following the best quality evidence about what works in engaging young generation in the Art, culture, music, and dance.

In this project, we examine why it will be difficult for young generation to engage with the offer of Art, culture, music, and dance, RNS propose a framework for overcoming these barriers. Our work is based on an ethnic narrative review, workshops, and interviews with artists and participants of Music, and Dance festival, our aim is to start focusing and interviewing with young generation. Our recommendations are the importance of having a commitment to young generation, involving young generation, providing a welcoming space, and forming partnerships with other ethnic and native youth fellows. Our framework is effective approaches mirrors our analysis of the barriers, making it easier to think about what approaches would work with specific challenges.

We’ve written this strategic project plan primarily for funders, but this is the advice contained is just as valuable for participants, art, and culture team of RNS themselves as well. We believe funders and art, culture, music, and dance, RNS will overcome the barriers of Covid-19 Delta Outbreak to engagement, so that all young generation are able to benefit from the art, culture, music, and dance.

this project created by Rise and Shine art and culture leaders, the resources on this project are designed to support art-base rescue from disaster of COVID-19. We intend to enable cross-sector collaboration between the public health, arts and culture, and development of our Whanau, sectors to drive high-impact responses to COVID-19 across diverse communities. 

we consider and commite to our Auckland’s Whanau that – Art, Culture, Music, Dance, Festivals we’ll bring back to Recover COVID-19.

As we believe that art and culture sector plays a key role in contributing to the social, cultural and economic health of New Zealand. Our many artists, arts programs, and festivals are particularly vulnerable to the impact of COVID-19. As we know due to the unprecedented loss of revenue caused by the cancellation of performances, exhibitions, productions and community events, the closure of venues and the prohibition of public gatherings.

as Auckland begins to reopen and recover from the pandemic our purpose of the project is recovery of arts, culture, music, dance and creative sector to provide a platform to Auckland based artists to continue, stabilize, adapt, or rebuild our creative practice in response to the challenges resulting from COVID-19.

• Our Strategic planning and creative development research is in line,

• Our Marketing artistic work and creative services are in pipelines.

• To Upgrading technology to support artistic work technology team working hard and excited for level 2 to achieve goals (Radio and TV).

• We are regularly update our website for upcoming development or redevelopment.

• We are creating and adapting spaces for artistic practice and arts administration.

• Rise and Shine continue working with artist to rebuilding and upgrading skills and knowledge in artistic practice, arts administration, and technology.
  
  

Rise and Shine art, culture, music, dance and Festivals 2022
Our Strategic planning and creative development team of Festivals have extensive infrastructure requirements, from stages to tents and catering, and the supply chain hits many other firms, generating large economic benefits.
As we know the list of festivals that have been cancelled worldwide due to the pandemic crisis is impressive, ranging from world renowned international film, music, religious and design festivals and carnivals to more local events celebrating local kiwi traditions. The crisis has resulted in severe loss of employment, a drop in sales of goods and services and purchase of intermediate inputs. For instance, the reported loss of income following the cancellation of the Festival in New Zealand, Festival patrons who usually pay for food and beverages, transport and admission for ticketed events might not have a similar capacity in the future due to the reductions of own revenues affected by the crisis. Cash sponsorship of festivals will be frozen until events pick up again, and it is unlikely that festivals can meet sponsor targets for future editions in light of likely drops in attendance due to regulations on social distancing or changes in consumer behaviour. Moreover, festival programming has to be defined long in advance, and the current crisis has therefore largely disrupted the programming cycle and cast deep uncertainty on the timing of a future recovery. This will result in an adjustment of programme ambitions, limiting staff hiring intentions in subsequent years and a decline in investment in innovation and development. Relations between donors (who support without expectation of a getting anything material in return), sponsors and festivals will probably be affected in the long term, and the sponsors could meanwhile look for alternative outlets for visibility and marketing, with a threat of permanent investment shifts towards other target areas for sponsorship activities.

Music
The coronavirus pandemic has disrupted the global music industry despite an increased demand for music streaming services (e.g. Spotify, Apple Music, Deezer, etc.) during lockdown periods. the music industry’s annual revenue stream is divided between the live music and the recorded music sectors, each making up about 50% of the total income. The music and cultural sector has already lost NZD $8 million in the New Zealand over two years.

As Covid-19 Delta Outbreak lockdown measures ban large public gatherings, the income from the live music sector is almost zero and may not return to pre-crisis levels for quite a while. The cancellation of music events such as festivals, tours, and concerts implies a loss of revenue from ticket and merchandise sales, as well as a decrease in sponsorships. The decrease in sponsorships to the industry as a whole is predicted to amount to USD 10 billion globally in 2020. The shutdown does not only affect music artists, but also ancillary workers that build, manage, and operate live music venues. Such jobs range from those in charge of lighting, sound engineering, maintenance, and security to promoters, managers, and agents co-ordinating concerts, tours, and ticket sales. Importantly, the cancellation of music festivals means reduced investment in future production as they often are platforms for musicians not only to present their work but to conclude deals for the next year. The cancellation of live performances represents a loss for cities too, as they significantly benefit from all indirect economic activity induced from the live music sector and often use major live music events for overall promotion and Auckland city marketing.

Art market
The art market relies heavily on a dense global calendar of events, in particular art fairs, events and major gallery exhibitions. The current crisis has led to the cancellation of most such activities, and the foreseen major downsizing of global mobility in the short and medium term. Such trends make it unlikely that the global art agenda may quickly recover.

We have manage our currently experimenting with digital exhibition and exclusive invitation-only online events. Such efforts include a massive deployment of sophisticated technologies that strongly improve the quality of e-access to art. It is an open debate as to whether and to what extent collectors will adapt to the new condition and will develop new purchase strategies that heavily rely on digital access.

Grassroots culture
During our research we found that the crisis has put at great risk many grassroots cultural venues in New Zealand cities. Grassroots culture is non-institutionalised popular culture and often accessed in small music venues, night clubs, artist workspaces, independent art spaces and studios.

Radio and Television
Similar to the video industry, radio and television viewing has benefited as well from the Covid-19 Delta Outbreak lockdown, with a sudden increase of audience pools, even during daytime hours. This is due to the fact that not only people sought the latest information via news programmes, but to a large extent entertainment programming (e.g. talk shows) has turned into platforms for real-time information on the evolution of the pandemic as well as a presentation of experts opinions and advice, with obvious benefits in terms of advertising value. There is now uncertainty as to how audiences will react in terms of viewing behaviours with the return to social life. However, similar to the film industry, the pandemic has delayed up to 60% of scripted (i.e. screenwriting completed) television programming that will set to air later this year on our TV channel, with up to 10% of planned dramas and comedies likely to be cancelled.

Our team is very passionate to deliver the better outcome for the kiwi nation. For more the details please contact us and give us an opportunity to narrate in details of Rise and Shine arts, culture, music, and dance, festivals Covid-19 recovery project.